Sensitive Laundry Liquid takes 6 pumps for a normal load, sheets take 1. Small and large loads →

How much Koh laundry detergent should I use?

Universal Laundry Liquid retired in 2024. Sensitive Laundry Liquid washes, Stain Remover pre-treats →

What happened to Universal Laundry Liquid?

Sixteen common laundry stains, each matched to the right product and a method that works →

Which Koh product should I use for each laundry stain?

Sensitive Laundry Liquid and Stain Remover carry no bleach. Pre-treat the mark, then wash →

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@media (prefers-reduced-motion:reduce){#laundry-whites *{transition:none !important;animation:none !important}}</style><p><strong>TL;DR:</strong> <a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer"><strong>Sensitive Laundry Liquid</strong></a> and <a href="https://koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer"><strong>Stain Remover</strong></a> carry no bleach and no optical brighteners. They work on the everyday build-up that makes whites look grey, so the routine is simple: pre-treat the mark, then wash the load as usual.</p><div style="display:flex; align-items:center; gap:12px; margin:1.5rem 0;"><div style="flex:1; height:1px; background:#FDBBF9;"></div><span style="font-size:11px; color:#993556; font-weight:500; letter-spacing:0.05em; text-transform:uppercase;">Read on &#x2193;</span><div style="flex:1; height:1px; background:#FDBBF9;"></div></div><div class="k-grid"><div style="margin:0;"><a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer"><img src="https://koh.com/cdn/shop/files/PDPCollection_SensitiveLaundryLiquid_Hero.jpg?width=400" alt="Koh Sensitive Laundry Liquid bag-in-box" class="k-img fr-fil fr-dib"></a></div><div style="margin:0;"><a href="https://koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer"><img src="https://koh.com/cdn/shop/files/PDPCollection_LaundryStainRemover_BeforeAfter.jpg?width=400" alt="Koh Stain Remover results before and after" class="k-img fr-fil fr-dib"></a></div></div><hr><div itemprop="mainEntity" id="how-koh-helps" itemscope itemtype="https://schema.org/Question"><h2 itemprop="name" class="k-hide" id="how-do-i-keep-whites-bright-without-bleach">How do I keep whites bright without bleach?</h2><div itemprop="acceptedAnswer" itemscope itemtype="https://schema.org/Answer"><p itemprop="text" style="display:none;">Used regularly, Koh Sensitive Laundry Liquid and Koh Stain Remover work on the everyday soils, sweat residues and surface build-up that gradually dull white fabric. There are no optical brighteners in either formula, so what you see is the build-up coming off rather than a coating masking it. Pre-treat the mark, then wash as usual.</p><div class="k-card"><p class="k-h">&#x2713; It works on the build-up, not the appearance</p><p class="k-b">Whites usually go grey because everyday soils, sweat residues and surface build-up gather in the fibres wash after wash. Used regularly, <a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Sensitive Laundry Liquid</strong></a> and <a href="https://koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Stain Remover</strong></a> work on exactly that.</p><p class="k-b">There are no optical brighteners in either formula. Optical brighteners sit on the fabric and shift how it reflects light, which changes the look without changing what&apos;s in the fibre. Taking the build-up out is the slower route and the one that lasts.</p><p class="k-b" style="margin:0;">Worth being straight about: this is a routine for keeping good whites white. Fabric that&apos;s already gone permanently grey or yellow with age or heat won&apos;t come back with a wash routine, whatever you put in the machine.</p><div class="k-feat" style="margin:12px 0 0;"><span class="k-pill">Lifts surface build-up</span> <span class="k-pill">No optical brighteners</span> <span class="k-pill">Suits cotton</span></div></div></div></div><hr><div itemprop="mainEntity" id="why-no-bleach" itemscope itemtype="https://schema.org/Question"><h2 itemprop="name" id="why-is-there-no-bleach-in-the-formula">Why is there no bleach in the formula?</h2><div itemprop="acceptedAnswer" itemscope itemtype="https://schema.org/Answer"><p itemprop="text" style="display:none;">Koh Sensitive Laundry Liquid and Koh Stain Remover clean with enzymes and surfactants rather than bleach. Neither formula contains chlorine bleach, oxygen bleach or optical brighteners. That suits sensitive households, and it suits delicate weaves and synthetic blends that repeated bleaching is hard on.</p><div class="k-grid"><div class="k-card"><p class="k-h">&#x2713; Enzymes and surfactants instead</p><p class="k-b">Both formulas clean with enzymes and surfactants. That means no chlorine bleach, no oxygen bleach and no optical brighteners, which is part of why <a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Sensitive Laundry Liquid</strong></a> is Sensitive Choice approved and Dermatest tested.</p><div class="k-feat"><span class="k-pill">No chlorine bleach</span> <span class="k-pill">No oxygen bleach</span> <span class="k-pill">No optical brighteners</span></div></div><div class="k-card"><p class="k-h">&#x2713; Easier on the clothes you want to keep</p><p class="k-b">Repeated bleaching is hard on delicate weaves and synthetic blends, and a white shirt you like is usually one you want to keep for years rather than months. Cleaning without bleach is a slower kind of whiteness, and it&apos;s the kind that doesn&apos;t cost you the garment.</p><div class="k-feat"><span class="k-pill">Delicate weaves</span> <span class="k-pill">Synthetic blends</span></div></div></div></div></div><hr><div itemprop="mainEntity" id="how-to-use" itemscope itemtype="https://schema.org/Question"><h2 itemprop="name" id="how-do-i-use-them-on-a-white-load">How do I use them on a white load?</h2><div itemprop="acceptedAnswer" itemscope itemtype="https://schema.org/Answer"><p itemprop="text" style="display:none;">Decant Koh Stain Remover into a foaming bottle, spray any visible mark, leave it 5 to 10 minutes, then wash the load with Koh Sensitive Laundry Liquid dosed to the load size, which is 24 mL or 6 pumps for a normal 3 to 6 kg load. Dry in sunlight where you can and give the drum room to rinse.</p><div class="k-card"><p class="k-h">&#x2713; Step by step</p><div class="k-step"><span class="k-num">1</span><p class="k-steptext">Treat any visible mark first. <a href="https://koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Stain Remover</strong></a> goes into a foaming bottle, then you spray the mark and leave it 5 to 10 minutes. Treat it fresh where you can.</p></div><div class="k-step"><span class="k-num">2</span><p class="k-steptext">Wash the load with <a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Sensitive Laundry Liquid</strong></a>, dosed to the load size. A normal 3 to 6 kg load takes 24 mL, which is 6 full pumps.</p></div><div class="k-step"><span class="k-num">3</span><p class="k-steptext">Give the drum room. A packed machine can&apos;t rinse properly, and build-up left in the fibres is the thing dulling the whites in the first place.</p></div><div class="k-step" style="margin:0"><span class="k-num">4</span><p class="k-steptext">Dry in sunlight where you can. It costs nothing and it does more for whites than most things you could add to the wash.</p></div></div></div></div><hr><div class="k-grid"><div class="k-prod"><a href="https://koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer"><img src="https://koh.com/cdn/shop/files/Koh_Hero-Stain-Remover-Starter-Kit_NoBumper.jpg?width=400" alt="Koh Stain Remover Starter Kit" class="k-imgtop fr-fil fr-dib"></a><div class="k-prodtext sr"><p class="k-ph">For treating the mark</p><p class="k-pb"><a href="https://koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Stain Remover Starter Kit</strong></a> pairs <a href="https://koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Stain Remover</strong></a> with a <a href="https://koh.com/products/foaming-spray-bottle" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Foaming Spray Bottle</strong></a>, which puts it exactly where the mark is. A box runs 4 to 6 months in an average home.</p><div class="k-row"><a href="https://koh.com/cart/add?id=40757746630728&amp;quantity=1" target="_blank" rel="noopener noreferrer" class="k-primary">Add to cart</a><a href="https://koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer" class="k-secondary">View Starter Kit</a><a href="https://koh.com/products/stain-remover#:~:text=Product%20Reviews" target="_blank" rel="noopener noreferrer" class="k-secondary">Read reviews</a></div></div></div><div class="k-prod"><a href="https://koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer"><img src="https://koh.com/cdn/shop/files/Koh_Hero-Laundry_Starter-Kit_Liquid_1.5L_6f9688ca-0bf9-477f-b907-a13d7720a18b.jpg?width=400" alt="Koh Sensitive Laundry Starter Kit" class="k-imgtop fr-fil fr-dib"></a><div class="k-prodtext"><p class="k-ph">For the wash itself</p><p class="k-pb"><a href="https://koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Sensitive Laundry Starter Kit</strong></a> pairs <a href="https://koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Sensitive Laundry Liquid</strong></a> with the <a href="https://koh.com/products/laundry-pump" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Laundry Pump</strong></a>, so counting 6 pumps for a normal load takes a second.</p><div class="k-row"><a href="https://koh.com/cart/add?id=40870531858504&amp;quantity=1" target="_blank" rel="noopener noreferrer" class="k-primary">Add to cart</a><a href="https://koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer" class="k-secondary">View Starter Kit</a><a href="https://koh.com/products/sensitive-laundry-liquid#:~:text=Product%20Reviews" target="_blank" rel="noopener noreferrer" class="k-secondary">Read reviews</a></div></div></div><div class="k-prod"><a href="https://koh.com/pages/koh-perks" target="_blank" rel="noopener noreferrer"><img src="https://koh.com/cdn/shop/files/referrals_img_698x.jpg?width=400" alt="Koh Perks rewards and ways to save" class="k-imgtop fr-fil fr-dib"></a><div class="k-prodtext"><p class="k-ph"><a href="https://koh.com/pages/koh-perks" target="_blank" rel="noopener noreferrer" class="k-link"><strong>Koh Perks</strong></a> &#xB7; earn points on every order</p><p class="k-pb">Earn points on every purchase, refer a friend, and redeem for discounts on your next order. All the ways to save sit in one place.</p><div class="k-row"><a href="https://koh.com/pages/koh-perks" target="_blank" rel="noopener noreferrer" class="k-primary">Join Koh Perks</a><a href="https://koh.com/pages/ways-to-save" target="_blank" rel="noopener noreferrer" class="k-secondary">See all ways to save</a></div></div></div></div><p class="k-browse"><a href="https://go.koh.com/hc-sll" target="_blank" rel="noopener noreferrer" class="k-secondary">Browse all Sensitive Laundry Liquid articles</a></p><p class="k-browse2"><a href="https://go.koh.com/hc-sr" target="_blank" rel="noopener noreferrer" class="k-secondary">Browse all Stain Remover articles</a></p><p class="k-review">Last reviewed: September 2026 &#xB7; Koh Australia</p><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https://koh.com/pages/help-centre/laundry-whites#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Help Centre","item":"https://koh.com/pages/help-centre"},{"@type":"ListItem","position":2,"name":"Laundry","item":"https://koh.com/pages/help-centre"},{"@type":"ListItem","position":3,"name":"How do I keep whites bright without bleach?"}]},{"@type":"TechArticle","@id":"https://koh.com/pages/help-centre/laundry-whites#article","headline":"How do I keep whites bright with Koh, without bleach?","description":"Koh Sensitive Laundry Liquid and Stain Remover carry no chlorine bleach, no oxygen bleach and no optical brighteners. Pre-treat the mark, then wash as usual.","publisher":{"@type":"Organization","name":"Koh","url":"https://koh.com"},"inLanguage":"en-AU","dateModified":"2026-09-07"}]}</script><p style="display:none;">koh keep whites bright, koh whites without bleach, koh whites greying, koh bleach free whitening, koh sensitive laundry liquid whites, koh stain remover whites, koh prevent whites dulling, koh enzyme detergent whites, koh cotton whites, koh non bleach whitener, koh yellowed whites, koh dingy whites, koh whites turning grey, koh sheets stay white, koh white shirts bright, koh whitening without oxy, koh laundry for white cotton, koh laundry no chlorine bleach, koh laundry no oxygen bleach, koh laundry no optical brighteners, koh whites lift build up, koh whites surface dulling, koh stain remover 5 to 10 minutes, koh stain remover foaming bottle</p></article>

How do I keep whites bright without bleach?

Sensitive skin? Sensitive clothes? Tap a question below for the answer. Dermatest certified, Sensitive Choice approved, fragrance-free. Ingredients, dosing, fabric safety, troubleshooting, and more.

Sensitive Laundry Liquid

Concentrated detergent sheets, made in Sweden. Tap a question below for the answer. How to use, machine compatibility, half-sheets for small loads, ingredients, storage, and more.

Sensitive Laundry Sheets

Foaming spray that pre-treats laundry stains. Tap a question below for the answer. How to use, ingredients, fabric safety, septic safety, troubleshooting, and more.

Stain Remover

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Koh AU

Help articles for Koh's laundry range: Sensitive Laundry Liquid, Stain Remover, and Sensitive Laundry Sheets. Dosing, stain guide, ingredients, and FAQs.

Koh laundry care: liquid, sheets, stain remover & FAQs | Koh

Everything for the laundry in one place. Tap a question below for the answer. Sensitive Laundry Liquid, Stain Remover, Sensitive Laundry Sheets, dosing, stain matching, and more.