How do I keep whites bright without bleach?Updated 6 hours ago
TL;DR: Sensitive Laundry Liquid and Stain Remover carry no bleach and no optical brighteners. They work on the everyday build-up that makes whites look grey, so the routine is simple: pre-treat the mark, then wash the load as usual.
How do I keep whites bright without bleach?
✓ It works on the build-up, not the appearance
Whites usually go grey because everyday soils, sweat residues and surface build-up gather in the fibres wash after wash. Used regularly, Sensitive Laundry Liquid and Stain Remover work on exactly that.
There are no optical brighteners in either formula. Optical brighteners sit on the fabric and shift how it reflects light, which changes the look without changing what's in the fibre. Taking the build-up out is the slower route and the one that lasts.
Worth being straight about: this is a routine for keeping good whites white. Fabric that's already gone permanently grey or yellow with age or heat won't come back with a wash routine, whatever you put in the machine.
Why is there no bleach in the formula?
✓ Enzymes and surfactants instead
Both formulas clean with enzymes and surfactants. That means no chlorine bleach, no oxygen bleach and no optical brighteners, which is part of why Sensitive Laundry Liquid is Sensitive Choice approved and Dermatest tested.
✓ Easier on the clothes you want to keep
Repeated bleaching is hard on delicate weaves and synthetic blends, and a white shirt you like is usually one you want to keep for years rather than months. Cleaning without bleach is a slower kind of whiteness, and it's the kind that doesn't cost you the garment.
How do I use them on a white load?
✓ Step by step
Treat any visible mark first. Stain Remover goes into a foaming bottle, then you spray the mark and leave it 5 to 10 minutes. Treat it fresh where you can.
Wash the load with Sensitive Laundry Liquid, dosed to the load size. A normal 3 to 6 kg load takes 24 mL, which is 6 full pumps.
Give the drum room. A packed machine can't rinse properly, and build-up left in the fibres is the thing dulling the whites in the first place.
Dry in sunlight where you can. It costs nothing and it does more for whites than most things you could add to the wash.
For treating the mark
Stain Remover Starter Kit pairs Stain Remover with a Foaming Spray Bottle, which puts it exactly where the mark is. A box runs 4 to 6 months in an average home.
For the wash itself
Sensitive Laundry Starter Kit pairs Sensitive Laundry Liquid with the Laundry Pump, so counting 6 pumps for a normal load takes a second.
Koh Perks · earn points on every order
Earn points on every purchase, refer a friend, and redeem for discounts on your next order. All the ways to save sit in one place.
Browse all Sensitive Laundry Liquid articles
Browse all Stain Remover articles
Last reviewed: September 2026 · Koh Australia